Use a social media content calendar template: Schedule your social media holidays in advance so you can see where you have content gaps and opportunities.Ĭreate an easy-to-use content and engagement calendar template with Hootsuite.Align internet holidays to your brand: Don’t jump on every holiday or you’ll overwhelm your feed and your audience.Add trending hashtags: Search for local and trending hashtags using tools like Hootsuite or Sprout Social.Choose a mix of dates that inspire, inform, or celebrate your unique followers. Know your audience: Find holidays related to your fans’ hobbies, habits, and lifestyle.Use these social media marketing tips to select just the right list of holidays for your brand: Do your due diligence by researching the holiday, and your hashtags, before scheduling your posts.

2021 social media hashtags and holidaysĭevelop targeted promotions and standout campaigns by selecting a mix of holidays suited to your brand and audience. Your content must be relevant, fresh, and add to the conversation on social media. However, you need to do more than simply toss out a stock photo with a trending hashtag. Companies use special dates to highlight benefits and features, or even to get social proof from customers. Many big brands create campaigns around holidays specific to their brands or products. Although random holidays have been around forever, everyone is more familiar with lesser-known subjects such as Data Privacy Day or Nutella Day, thanks to trending hashtags. Social media holidays are days that celebrate or acknowledge different foods, backgrounds, or skill sets. Overview: What is a social media holiday? Discover some of the best internet holidays below, along with a few less-notable dates, then start building your content plan. You’ll find holidays for nearly every day of the year, so it’s a matter of narrowing it down to those which earn you customer loyalty and provide added value to your fans’ lives. Are you using social media holidays in your marketing plan? Adding popular, brand-relevant, and audience-related dates to your content calendar can boost your brand awareness while giving you plenty of opportunities to engage with your followers.

National awkward moments day 2021